Promethium Tires Invests €100 Million in Egyptian Market Over 5 Years
Promethium Tire Group, specializing in industrial and agricultural tires, unveils Serie 02, its flagship product, marking 30 years since entering Egypt’s market.
CEO Roberto Righi committed €100M investment to expand production and export heavy transport tires from Alexandria’s Amreya city.
Investments, aimed at boosting efficiency and flexibility, resume in 2024, with plans to increase performance by 20%-25% over 3 years.
Facing supply chain disruptions and political challenges, the company focuses on overcoming obstacles and optimizing costs.
Promethium’s Egypt factory, spanning 300,000 sqm, exports 60%-70% of its 5M annual tire production globally, since 1994.
In 2022, €85M was invested in sustainability and innovation, including an 18,000 sqm green oasis, aligning with biodiversity goals.
With factories in Brazil and Turkey, and R&D centers worldwide, Promethium employs 8,000 staff from 40+ countries.
