Nissan Egypt’s Export Success and Production Milestone
Nissan Egypt has achieved a notable milestone, exporting 7.5 thousand cars since August 2022. The Managing Director of Nissan Africa, Sherif El-Desouki, highlighted the company’s commitment to exploring new export markets, with a particular focus on expanding its presence in African countries. Additionally, the company is eager to contribute to the replacement initiative.
El-Desouki emphasized the recent introduction of the “e-power” electric car in Morocco, utilizing Nissan’s innovative technology. This model uniquely relies on gasoline to generate the electrical energy required for operation. Reflecting on the past two decades, El-Desouki proudly stated that the Egyptian factory has produced an impressive 300,000 cars, underscoring the significance of the African market amid the saturation of American and European markets.
Nissan International operates four factories globally, including those in Egypt and South Africa, with additional facilities in Ghana and Nigeria. Nissan Africa aims to increase its sales by over 50% in the coming years by implementing strategies to enhance factory capabilities, both in Egypt and South Africa. The company is particularly keen on strengthening its presence in North Africa, evident in recent agreements signed with Algeria and Libya.
This news coincided with a factory inspection tour on October 6, celebrating the production of 300,000 cars since the establishment of the Egyptian factory.
Abdel Samad’s Vision for the Future: Participation in the Replacement Initiative
Mohamed Abdel Samad, Managing Director of Nissan Egypt, shared the company’s successful export journey, specifically with the Sunny model, totaling 7,500 cars to African markets since August 2022. Abdel Samad emphasized the company’s commitment to prioritizing production to meet export demands, supporting the local market with valuable foreign currency and promoting overall production growth.
Looking ahead, Abdel Samad expressed the company’s eagerness to participate once again in the replacement initiative. The focus is on allocating locally assembled cars as part of the initiative targeting outdated vehicles, manufactured over 20 years ago, to be adapted for natural gas use. The company has already delivered more than 6.2 thousand cars for the replacement initiative, featuring locally assembled Sunny and Sentra models.
Factory Insights: Walid Fathi on Production and Localization
Walid Fathi, General Manager of the Nissan Egypt Factory, shed light on the factory’s operations. Annually producing 25 thousand cars, including Sunny, Sentra, and Nissan commercial pickup models, the factory operates at a rate of 100 units per day across two batches. Fathi revealed that the local component in production has reached an impressive 50-52%, and the company is actively working towards increasing this percentage in the future.
Established in 2004, Nissan Egypt boasts a workforce of over 1,100 employees and technicians. The company has built a robust network with 16 authorized agents and 44 sales outlets across Egypt, featuring 35 showrooms and 25 service centers in various governorates.
