“KGM Torres” Wins Two Awards for Best Advertising Campaign and Performance in the Automotive Market

The Torres car from the Korean brand KGM won two prestigious awards during the 6th edition of the Car of the Year Egypt celebration.

KGM received the award for the best advertising campaign for the year 2023/2024 and the award for best market performance. Mohamed Mourad, Director of the KGM sector at Arabiyat Egypt, the official and exclusive agent of KGM in Egypt, accepted the awards.

Ahmed Abu Khaf, Chairman and Managing Director of Arabiyat Egypt, expressed that winning these awards reflects the company’s commitment to providing the best products and services to its customers in Egypt.

The celebration also featured a showcase of the successful Torres car in the Egyptian market, attended by numerous representatives from the Egyptian automotive industry.

The event was not limited to the passenger car sector but also included the commercial vehicle and truck sectors. Additionally, it attracted a distinguished group of business and industry leaders and media representatives from across Egypt.

The Torres belongs to the SUV category and is equipped with a 1.5 GDI Turbo engine producing 163 horsepower and 280 Nm of torque, connected to a Japanese ASIN 6-speed transmission.

The car measures 4.7 meters in length, 1.89 meters in width, and boasts the highest height in its class at 1.72 meters. It is characterized by its solidity and ability to reduce the impact of collision forces. The car’s body is constructed from 78% steel, and it is known for its economical fuel consumption.

These awards are a testament to the car’s outstanding performance, having received high praise from both customers and experts. They also reflect the success of the company’s advertising campaign, which significantly bolstered the car’s market position and sales.

The Car of the Year Egypt celebration is one of the most prominent annual events in the automotive field in Egypt, combining innovation, quality, and performance, and celebrating remarkable achievements in the automotive industry.