GB Auto introduces three new models of Lassa tires
GB Auto, the sole distributor of Lassa tires, a prominent Turkish brand in Egypt, has unveiled its latest offerings in the realm of car tires (for both passenger vehicles and light trucks) in the Egyptian market. The new models, namely Revola, Competus A/T 3, and Transway 3, are meticulously crafted to cater to diverse road conditions, promising drivers unparalleled performance, stability, and safety.
Lassa tires are renowned for their robust and enduring construction, apt for hot climates and rugged, unpaved roads. Moreover, they offer superior levels of safety and cost-effectiveness per kilometer, enhancing competitive performance and capabilities. Leveraging cutting-edge technology, these tires adhere to global market standards.
Khaled Arafa, CEO of GB Auto’s tire sector, emphasized, “This launch further solidifies our fruitful partnership with Lassa, spanning 36 years. We aim to provide a wide array of high-quality tires at reasonable prices, ensuring reliability on the roads and aligning with global safety and efficiency norms, meeting the preferences of our discerning customers.”
Ahmed Fathi, Senior Vice President of the Tire Sector at GB Auto, expressed optimism about the new Lassa models, expected to resonate with car enthusiasts. He highlighted the meticulous market study conducted over the years to select these three models (Revola, Competus A/T 3, and Transway 3), specifically tailored to suit Egypt’s road conditions, characterized by high temperatures and uneven terrain.
The Revola model,
designed for passenger cars, stands out with its ability to withstand high temperatures, earning accolades such as the “Nextgen” and “EV-ready” marks, indicative of its commitment to meeting evolving vehicle and driver needs. With superior performance and enhanced braking on wet and dry surfaces, Revola tires promise heightened comfort in driving, along with a 5% improvement in fuel consumption.
The Competus A/T 3 model,
geared towards passenger cars and SUVs, caters to adventure enthusiasts, offering exceptional performance across all terrains. Ensuring safe driving in diverse road conditions, this model boasts a sturdy design and enhanced performance features, while maintaining the durability and confidence associated with the Competus A/T 3.
As for the Transway 3 model, tailored for light trucks and vans, it promises superior mileage and enhanced fuel efficiency, making it the optimal choice for commercial enterprises.
Established in Turkey in 1974, the esteemed Lassa brand gained exclusive distribution rights in Egypt under GB Auto in 1989, supplying the Egyptian market with a wide range of passenger car (PCR) and light truck (LTR) tires.
