Ezz Al Arab Acquires Lynk & Co Brand in Egypt
Ezz Al Arab Acquires Lynk & Co Brand in Egypt
Ezz Al Arab Automotive Group has officially announced the signing of an agreement to become the exclusive agent for Lynk & Co in Egypt.
Lynk & Co, a premium automotive brand, was launched in 2016 through a collaboration between Geely and Volvo, known for combining European quality with Chinese innovation.
This acquisition aligns with Ezz Al Arab Group’s strategic goal to strengthen its presence in the Egyptian market, offering high-end, competitively priced vehicles that cater to the growing demand for luxury cars.
Hisham Ezz El-Arab, Chairman of Ezz Al Arab Group, expressed his enthusiasm for this new partnership, stating, “We are confident in Lynk & Co’s exceptional potential, which seamlessly blends European craftsmanship and Chinese ingenuity.
This makes it a perfect choice for Egyptian customers seeking luxury and innovation.”
Ayman Ghanem, Executive Director of the Automotive Sector at Ezz Al Arab Group, emphasized the significance of the partnership, highlighting the company’s readiness to ensure a smooth introduction of the Lynk & Co brand into the Egyptian market.
Ghanem also underscored the group’s commitment to maintaining high standards of customer service and satisfaction.
Leading the integration efforts between Lynk & Co and Volvo in Egypt is Noha El-Melegy, General Manager of Volvo Group.
Under her leadership, the group plans to introduce a wide range of Lynk & Co models to meet diverse market demands and further strengthen the brand’s local presence.
Lynk & Co has already established a solid foothold across several European markets, with sales exceeding 1.22 million customers.
This success serves as a testament to the brand’s global appeal and signals its potential to thrive in the Egyptian market, where demand for premium vehicles continues to rise.
By bringing Lynk & Co to Egypt, Ezz Al Arab Group aims to contribute to the growth of the country’s automotive sector, offering innovative, high-quality solutions that resonate with the evolving needs of Egyptian consumers.