Ezz Al-Arab Star Introduces “Smart” Electric Models to the Egyptian Market
- The German electric car brand “Smart” has officially entered the Egyptian market through a partnership with the “Ezz Al-Arab Group,” represented by its “Ezz Al-Arab Star” brand.
The launch event unveiled the Smart #1 and Smart #3 models marked the opening of new showrooms and service centers in Cairo’s eastern and western regions.
Hisham Ezz Al-Arab, Chairman of the Board of Directors of Ezz Al-Arab Star, expressed his enthusiasm for the collaboration. 
He described Smart’s integration into the group as a milestone that underscores the alignment of vision and values between the two companies.
“We are committed to delivering a holistic experience to our customers, offering the highest standards of service and innovative solutions in the luxury automotive market.
This partnership with Smart solidifies our leadership in this sector,” he stated.
Mandy Chang, General Manager of Global Promotion for the “Smart” brand, highlighted the strategic importance of entering the Egyptian market as part of Smart’s global expansion. 
She remarked, “At Smart, we offer more than luxury cars; we provide an innovative driving experience that seamlessly integrates technology and sophistication. The Smart #1 and Smart #3 embody our brand’s slogan, ‘Open your mind,’ and represent our vision for the future of electric mobility.”
Adding to the excitement, Fatima Abdel Hafeez, Smart’s brand manager in Egypt, emphasized that the brand is leading a revolution in luxury electric vehicles within the country. 
“Smart combines elegance with sporty performance, making it the perfect choice for customers seeking premium electric cars with exceptional performance,” she noted.
Founded in the 1990s as a partnership between Mercedes-Benz and Geely Holding Group, Smart underwent a relaunch in 2019 to position itself as a leader in the electric vehicle industry.
With models like the Smart #1 and Smart #3, the brand aims to deliver cutting-edge electric vehicles that feature distinctive designs, luxury finishes, and outstanding performance.
Smart plans to introduce new models annually until 2025, further expanding its presence in major markets, including China, Europe, and the Middle East.
With over 49 years of experience, Ezz Al-Arab Group is a prominent player in Egypt’s automotive sector.
The group serves as the exclusive agent for leading luxury car brands and provides a comprehensive range of services, including sales, financing, insurance, leasing, and maintenance.
This partnership with Smart reinforces Ezz Al-Arab’s position as a dominant force in the Egyptian mobility industry.
